WWE signs Sarah Backman:
WWE have signed female Swedish Arm Wrestling Champion Sarah Backman to a developmental deal. Backman noted on Twitter that she’s headed to NXT in the Summer once her work visa is ready.

Backman is certainly built more than the other Divas, so it may be that they’re looking for a new Beth Phoenix.

Stephanie reveals plans for interactive Wrestlemania:
Stephanie McMahon revealed during a social media stage at South by Southwest over the weekend that Wrestlemania will have an interactive element. She said there will be a free one hour pre-show on Youtube where fans will get to vote on stipulations or a match that will affect the WrestleMania 29 PPV.

Stephanie also estimated that WWE has increased their revenue by 25% thanks to social media and the majority of their social media traffic comes from people sharing on Facebook.