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Column: Why Do We Hate Cena?
By Ben Smith | Mar 28, 2012 | Columns and Editorials | | Comments

You know, there are several moments in wrestling that I will always remember. I remember watching Goldberg beat Hulk Hogan on Nitro for the world title. I could tell you every thing about that moment. I was in my room, sat at the end of my bed, cheering on Goldberg. I had my window open because it was warm, so I could hear my family in the garden all laughing and joking. I could tell you where all my furniture was, I could tell you the way my room smelt, every little detail, I can remember it. I can remember the day The Radicalz joined the WWF, sat in the front row waiting to jump in. I instantly knew who they were and had to spend 10 minutes explaining to my friends who they were, as they didn’t watch WCW. I’m sure we all have moments like that in our lives when it comes to wrestling.

I can’t really remember when I started hating John Cena. I remember him retaining the world title at Judgement Day and I remember wanting him to win, but after that I don’t remember much. I remember being really happy when Edge took the world title from him at New Years Revolution because I disliked Cena that much, so it must have been somewhere between there, but I can’t put my finger on it. The other thing I can’t remember is why. I look at Cena now and I don’t know what it was that turned me against him or what the catalyst was. I was never into rap that much, so his gimmick hardly endeared itself to me, but there has to be more than that. Cena is the only Face in wrestling that gets booed by most of the crowd most of the time, and there has to be a reason for it, but over the last few weeks, I haven’t really been able to find a definitive reason. So, today, I want to ask one question: Why do we hate Cena?

I think part of the puzzle comes from the fact that from 2004 onwards, he has been the chosen one in the WWE. Even as US champion, he was on his way to the top. His fast track rise to the top of the food chain turned the WWE product from the edgy crash TV we knew and loved to the PG era that we know and tolerate (sometimes love). He quickly dominated his story lines, sweeping The Big Show, Rene Dupree, and Carlito out of the way in his US title reign. He lost the belt to Orlando Jordan while in his World Title winning feud with JBL, something which irked most people, including me. Since that point, Cena has been on top of the WWE consistently until around the middle of 2010, when he went outside the WWE title picture, in part due to several other stars becoming main event talent. However, the thing that bothers me more is how Cena has been used. I can’t think of anybody else that has been made due to Cena’s star power. I think of how HHH made Sheamus or how Mysterio made Del Rio. I think of how Big Show is currently making Cody Rhodes, but I can’t find anybody John built up. Wade Barrett is still a midcard talent due to Cena never looking weak and Carlito never made it out of his shadow. Umaga was built up as a monster, only to fall to Cena, and The Great Khali while not the best wrestler, ended up being cannon fodder to Cena too. I think of guys like Jack Swagger, Dolph Ziggler and Ted DiBiase, even going as far back as Chris Masters, Shelton Benjamin and Mr Anderson/Kennedy who could and possibly should have benefited from Cena and his status a long time ago and now those chances are gone. I remember Orton going on a rampage, kicking just about everybody he could find in the head, putting superstars on the shelf, non wrestlers in hospital and showing no fear. Cena took a punt to the head and was up within 10 minutes, leaving Orton to run away. Cena is the exception to the rule, never looking weak enough to help somebody no matter the situation. Only recently have people started to get the better of him. I said months ago that Zack Ryder would be used to help Cena win the crowd back and here we stand. Ryder has been destroyed week in and week out both physically and mentally, jobbing out recently on Raw in a match I don’t even remember.

But that can’t be all of it. HHH dominated the world title scene in 2001-2004 just like Cena has recently, but we came to love HHH again. Most people point to his in ring ability as a problem, but I watched him against Punk at Summerslam. I watched him against The Miz (another guy who gained nothing from Cena) and I watched him against Kane. Every time, he wrestled in a different style and every time he was solid and entertaining in the ring. Sure, he has the same move set in each match, but who doesn’t? I could tell you right now that no matter the match, AJ Styles will hit the drop down dropkick combo, his springboard forearm, the Pele kick and a moonsault DDT. I can tell you what Jay Lethal is going to do in his matches: Hip toss dropkick, diving elbow, handspring back elbow. All wrestlers have a moveset. Some more limited than others but all repeated in every match. People can pass judgment about the ‘five moves doom’ as much as they please, but in terms of in ring ability, Cena is better than most. I suppose that gives me something like an answer as to why Cena didn’t build guys like Orlando Jordan or Khali, people who’s in ring talent were not on par with his. His mic ability, while annoying at times, is top quality as well. Sure, we know he will open with a joke and slowly get louder and louder until he shouts. It’s hardly ground breaking, but he is consistent on the microphone, something guys like Benjamin were not. WWE is it’s own beast and if you are a good at both, you will make it at the expense of somebody who is great at one but average at the other.

His supposed gimmick seems to work people up a lot too. He’s really nothing more than a company man in shorts. Against CM Punk, he stood for the WWE, even if he was against Vince. Before that, he has always been about WWE even when most people didn’t like the things WWE had done. People don’t often acknowledge it, but in the last 15 years, WWE have taken two of our most loved promotions (WCW and ECW) and turned them to dust, then rebuilt one into something that had some good and plenty of bad. During their time as the only wrestling company on the map, they provided us with some of the worst wrestlers, the most horrible stories and some of the biggest disappointments we have had in wrestling. There are reasons to enjoy the WWE product and still be able to hate the WWE. When a guy like John tells you he loves the WWE, he doesn’t make the separation between the good and the bad. Putting John against guys like CM Punk and trying to make Cena a face is a bonehead move because Punk is the people now. Putting Cena up against The Rock as a face is a bonehead move because The Rock is an icon to this business. People have said that we have grown past the need for Heels and Faces and that people should just be themselves and the fans can make up their own minds. That claim is at best misguided and at worst wrong. Heels and Faces are always going to be a part of wrestling and trying to escape that is simply going to force us into situations like we have now, where The Rock and Cena take jabs at each other for weeks on end, neither breaking a deadlock. If one of them were a heel, it would have made things so much easier to build. Flip it over though, and it’s easy to see why John can’t go heel. Too many eggs have been put in his basket that if he were to turn heel, WWE would lose more than they gain. Monetarily, they would lose a fortune in merchandise, something with people can’t lose sight of. WWE is firstly a business and having them turn Cena, a big money maker, without somebody in place to pick up the slack would be a bad move. Product wise, it would simply push Cena further into the limelight, which would cost several of the other talented superstars on the roster their time on TV to accommodate the biggest heel turn since Hulk Hogan, something which WWE can’t afford to do right now as they have finally gotten so many of their midcard stars on the verge of a breakout.

So, honestly, I don’t know why I hate him. I know I do and that it is unlikely to change. I know that I don’t want to hate him for no reason. I do think that if he turned heel I would be able to hate him while appreciating him, but I understand why it won’t happen. I can remember Steve Austin being run over. I can remember Royal Rumble 1999 from top to bottom. I can’t remember why I started hating Cena, but I know nothing is going to change that for me. Now comes the part where I plug my Twitter (@NoHopeForSome) and tell you guys to like the WrestlingTruth Facebook page and Twitter site (@wrestlingnews) as well to keep up with all the news and opinions from us. Have your say in the comments below and let us know what your opinion on the whole Cena situation is.


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  • deadman

    I don’t really understand why the IWC hates Cena. He’s a solid performer, certainly a better wrestler than the Rock or Austin during his title runs, and is great on the mic. I think hating Cena just became the cool thing to do and people latched on to that. I’m in my mid 30′s, grew up with Hogan and company, live in the Philly area, so I saw several ECW shows, the point I’m making is that I’m not some kid who’s some crazed Cena fan. Looking objectively at what he’s done in his career, I think he carried the ball well when they tossed it to him.

  • kuntrypymp

    strong opinion there deadman about the rock and austin most could say that is a crazy observation even trying to compare cena with these 2 but i give him credit for doing what he’s told and still even making himself look bad like now to the audience by getting booed all the time he still does what he’s told but i dont see him being a better wrestler though

  • Peckar

    I think the answer is obvious. If you look at One Night Stand you can see how Cena would never have survived in the real wrestling world. Meaning not in the WWE all wrapped in candy floss as Vince has done with him. I have never seen a Cena match aside from the one mentioned that hasn’t bored the fuck out of me. All wrestlers have signature moves thats wrestling. But the wrestlers you mentioned do mix it up, adding different moves. Hell how many finishers has A.J used in the last five years.

  • ViperX

    I think I have a fair idea of why people hate Cena, it’s because the world has changed and people don’t believe in fairytales. The world doesn’t believe in heroes, or role models that are perfect or squeaky clean. We’re at the stage now that we expect bad things to happen and to be pleasantly surprised when it isn’t. The worst part however, no one likes to see someone who has personally traits once adored in the old days (old fashioned honor and traditions), being thrown in their face, particularly if we no longer think it’s possible to stand firm with those beliefs. That’s right, I think there is something wrong with us (particularly the generation that grew up in the Attitude Era) and just maybe, fans (parents) who are WWE fans don’t like that, they despise someone who has principles and beliefs that in their minds believe they don’t work anymore, particularly if it makes them look bad or guilty that they don’t think like that anymore.

    Which is why I say, the Cenas of this world are needed more than ever, and that if he’s having a positive effect on the kids, then great. The 20-40 year olds in the fan industry in my opinion don’t matter in the long run (not just for the business but for us in general) because what our kids need are good role models. We need them to grow up and think, having the strength to stand up tall and be the better guy is what we need, what the world should remember again.

  • Ben Smith

    Peckar, I’ll give you that one. Cena is more one dimentional than most. Like I said, my main gripe is how he has reached a level of stardom where he can’t be damaged by a loss, but yet doesn’t lose in order to make anybody look strong. Look at how Undertaker did it for Brock or how HHH did for Shemus. Cena is in that upper echalon of wrestlers where he can’t lose status. That needs to be used now to build the product.

    However, other than that, I’m at a loss. I think Deadman is being pretty honest in that he is pretty solid. Is it perhaps that we want him to fail but hate him for being too good to fail?

  • Daniel Pinder

    I can’t believe i am hearing that HHH put Sheamus over. Even if we say he did, it was at the END of HHHs career, remember Cena is around 10 years younger than HHH. 10 years ago, HHH didn’t put RVD over, although he had a huge following. What about Booker T at Wrestlemania 19? What about Randy Orton in 2004? when he took the title off him in a month, Orton only recovered from that really around 2007. Do you remember when HHH pedigreed London and Kendrick in the ring for no reason, then just shrugged, thats a burial for no reason. Even when he did let mid-carders win against him, he made it look like a fluke that shouldn’t have happened…ie Jeff Hardy at Armageddon (2007?), Shelton Benjamin (2004/5?).

    Cenas character doesnt endear to me, but i have a hell of a lot of respect for him and his work, i won’t boo him at events, because he has had great matches, HBK (Wrestlemania and Raw 2007), Randy Orton (summerslam 07), CM Punk (MITB 2011), Umaga and even batista for fucks sake. THere is a lot worse in the WWE than John Cena, my pet peeve at the moment is Randy Orton. yet hardly anyone bitches about him.

  • matt

    My problem in the last few years has always been the predictability of Cena’s matches. No matter who he faced, he was gonna win clearly or only lose after they like run him over with an Abrams. And even then he would be back in action the very next Raw and beat them to a pulp in their next match.
    Orton was mentioned, check out Kane and Batista, etc just during the last year. It bores the heck outta me… and yeah, even with Punk they had to have Cena getting distracted at the end.

  • Peckar

    The fact is he is a hardcore babyface pushed by Vince and co for the last seven years. Because of his in ring ability? No. Because of his outstanding mic skills, no. Because of his original entry of saluting the crowd like he is some fukin soldier, no. It is because he has his face so far up Vince’s ass, I don’t know where Vince ends and John begins…Now disregard the fact he is the number one seller of merchandise because if Vince had stuck with any mid-carder for seven years and made them invincible, they would be the #1 seller. Not to mention a lot better on the mic seen as he would get a lot more opportunity to do so. I have no idea how a adult fan could like him. Children I understand, they haven’t fully devoloped and are easily influenced. Maybe the same can be said for his adult fans huh? On the other side of the coin I hear a lot of people saying Dwayne wasn’t loyal like Cena has been, blahblahblah.The Rock’s first starring role made him the highest new-comer for a starring role, ever, at the time. Five mill he got for that movie. How many years of wrestling would it take to get that? Any wrestler on the roster would go for that. It is easy to stay all high in mighty when no one outside of the E would ever consider you for a movie. Roll on Marine 3, another pile of shit called a movie from the E.

  • deadman

    Cena’s matches with Shawn Michaels and CM Punk can stand up to anything match the Rock had or Austin (after he was world champ). When Austin first came to the WWE and was wrestling Bret in a submission match, that was Austin at his finest, he amazed me. But after Owen broke Austin’s neck, Austin had to play it safe. I’d like anyone to give me a match with either the Rock or Austin (after he won the world strap) that was better than Cena/Michaels or Cena/Punk. Aside from ladder matches, or any other sort of gimmick match, I think those matches Cena had were some of the most entertaining in recent memory.

  • Rob

    @ViperX, are you for real? That is the most nonsensical post I’ve read here in a long time.

    The reason I think most fans don’t like cena is he wins matches all the time.Secondly, his mic skills sucked until The Rock came along and bought out the best in him.The Rock lost to austin,hogan,brock and goldberg when he was at his peak.That’s what it taked to become a legend in the business. The Rock is a legend but cena hmm not yet.

  • Jimmy

    Just a thought, we’re all talking about why we suddenly started to hate Cena. I apologise if I missed this, but no one has pointed it out the glaringly obvious. We loved Cena because he was a new character he had that edge of unpredictability about him as a HEEL Dr. of Thuganomics (After he changed his gimmick from his original gimmick, where he was booed as a face). He got over with the fans as a heel, WE the AUDIENCE turned Cena face, then WWE and Cena changed his gimmick. If it had been left natural and he kept the heel persona with the fans behind him, he could have been even bigger than he already is. Very similar to Stone Cold, who wanted to be a heel and did everything he could to be a heel, but we the fans turned him face and he kept the same character.

    So my opinion, the reason he gets booed is because when he turned face he changed his gimmick and I think there’s a certain amount of resentment, that we got so far behind him only to have him watered down and pushed down our throats, rather than being the character we wanted as an ‘anti-hero’.

    As for his in ring, yeah he has as much talent as The Rock in ring.. He is as good as his opponent. If he fights a great wrestler, he’ll have a great match. If it’s an average wrestler, he’ll have an average match and so on… Whoever it was who said he was better than Austin, ha.. Watch some tapes of Austin BEFORE Owen Hart broke his neck and then come back and say that, Austin after his neck injury was more talented also, it just didn’t show so much as he changed his style.

    Promo wise, Cena is one of the best ever, when he wants to be. And finally, I don’t care what anyone says, you can love him, hate him, not give two you know what’s about him.. But you have to respect his passion and everything he has given to us the fans, whether it was what we wanted or not.

  • Jimmy

    Nice column though, and some interesting points. I would like to point out though, CM Punk and Edge were raised significantly by Cena. I feel Miz suffered more because of Rock than Cena though.

  • scwink67

    Great article. I personally don’t “Hate” Cena.Just sick of him.I mean how many times are they gonna give him the Belt?

  • adam

    CM Punk spelled it out last summer why everyone is now sick of him. He also says he does everything for the fans but obviously not. If he did he would listen and change his gimmick but he knows as we all do that it’s the kids who buy or get bought the merch so he stays the way he is to appeal to them to stay top dog. But it’s not just him. cole and Lawler are just as bad one week they dislike someone then they turn either heel or face and all of a sudden they respect them. Cole with Daniel Bryan is a prime example!

  • Justice

    A lot of good points from everybody on this one! But @Jimmy I think you hit the nail on the head, I remember the old thuganomics gimmick, and your right we did like Cena back then! I forgot that lol, But its like @Peckar said when Vince made him his golden boy, it all changed Cena became invulnerable and the booing began. Actually I think if he loses cleanly to Rock it might help him. If he just loses and shakes Rocky’s hand after an awesome match. He might just gain a lil respect from the crowd, where as if he pins Rocky especialy in Miami! well all I can say is, Plug your ears and get ready for some hardcore heavy duty booing, and soda cup throwing all aimed at the man in the middle of the ring, One Johnathan Cena!

  • Psychadellica

    Here’s my problem, When Austin was on top their was unpredictable antics constantly. When rock held the spot their were antics. Cena basically comes out and says and does the same boring shit week after week. I’m tired of seeing John Cena always holding the belt, I’m tired of the loyalty crap he talks, and I’m tired of seeing all the main event matches end in complete predictability. I mean even when he looses, he gets it back right soon after. His gimmick is stale. I remember when he was in nexus and we all thought he would turn. I thought i might actually have liked him then because its something fresh. Cena now is just the boring super hero that somehow always overcomes the odds because of the fans. BORING. we’ve heard that from many guys over the years. Overall I think that with Cena on top WWE wont change. Hogan passed for the michaels hart era, Shawn and bret passed it to austin and rock, they passed it to Brock Lesnar and others, then comes the Cena era and its time for that era to end, its been going on to long. Sure wwe is trying to push other guys but with cena still main eventing every show and never loosing, it just does not seem to be changing at all.

  • Carl Keane

    Speaking as someone who’s never hated Cena, I like his “It makes me feel good no matter what you think” gimmick; it’s a very good (accidental) reflection of the effort a grown fan has to often go to when justifying themselves. I also feel that, in this gimmick, although it would be risky, Cena could be a successful ambassador for WWE as either Face or Heel (though CM Punk is clearly being primed for that role).

  • Peckar

    @Carl What makes you feel good???

  • dc

    I hate cena because he does not push anyone I don’t give a damn who has face he needs to push and a lot of times he just pushes them back like randy orton I also hate him because he acts like he deserves something from the military when he has never served oh look at me i have dog tags well screw that serve before you act like you deserve respect and wwe is greedy because it would be better if he turned heel and turned his back on everything because imagine him doing that and then when he became a face again there would be a big pop i remember when I hated cena and it was when I saw him wear the dog tags for the first time

  • Ben Smith

    I think when people compare Cena to Hogan, its as close to how it is as can be said in words. Sure Hogan was bigger due to the cross over in that time period, he’s part of Americana at this point. Cena isn’t as big, but we have been overexposed on a stale gimmick for a while. I don’t know if that is reason enough to hate him this much, but it has to be part of it.

    Anybody have an opinion on if it could be who he has faced recently? Nexus were popular because it was new. Miz was good because he is edgier than Cena and good in the ring, Punk is the man. Rocky is a legend.

  • Carl Keane

    @Peckar: Watching wrestling.

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