WWE Gives Extras To PPV Buyers, Ted DiBiase DVD, Edge Update
- Credit: MultiChannel.com
To aid its PPV efforts, WWE is working with its affiliates to create exclusive video content operators can run on their VOD and broadband video platforms to support its various events, including SummerSlam in August. For SummerSlam — one of the company’s tentpole PPV events — the company is offering replays of past SummerSlam matches for operators to offer on broadband.
WWE’s tech-savvy fans will find its content on any platform, Clifford said. “One of the great things about the WWE is that our fanbase moves wherever we tell them to go,” he said. “By moving our fans to the operators’ various platforms for our bigger shows, we’re providing a product that is designed to both promote the upcoming PPV and to drive incremental revenue for our affiliates.”
To revitalize its monthly PPV brands, WWE is examining all of its events to see what changes can be made to drive more buys. It will change the name of its annual Unforgiven event to Breaking Point, for example, to better reflect the storylines and matchups created for the show.
“We’ve been doing these PPVs for a few years and we felt that some of the PPVs were a little flat in terms of what we wanted the titles to project, so we looked to see which ones we can rename,” he said.
Clifford wouldn’t rule out actually dropping some monthly PPV events and adding others in an effort to maximize buys. “We’re constantly looking at our product to find out how to make it better,” he said.
The company is also looking to provide prize incentives to consumers who purchase consecutive monthly PPV events.
Consumers buying the Night of Champions and SummerSlam event will get a wrist watch that replicates a WWE championship belt.
Clifford said the network will continue to reach out to its fans via the Web by offering its PPV events simultaneously on linear cable as well as on the Web. While the Web buys are a small percentage of the company’s overall PPV revenue take, said Clifford, the offer provides WWE fans with greater viewing and purchasing options.
“We’re using every and any media that our affiliates have to promote this product,” he said. “It all ends up being a win for all involved.”
- Tonight’s guest host of Raw, Ted “The Million Dollar Man” DiBiase is the next star slated for a DVD set.
- Edge’s injury is officially a Achilles tendon tear, which will keep him out of action until early 2010 following surgery.
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kool will be getting the milon dollor man dvd
“Consumers buying the Night of Champions and SummerSlam event will get a wrist watch that replicates a WWE championship belt.”
If the watch has a spinning face, how will anyone be able to read the correct time off of it?
Deverstated about EDGE – he’s the number one man in my eyes in WWE and it’s a massive loss to the company. Him & Y2J were just starting a good stroyline as Tag-Champs.
It will be interesting to see what they do with the belts, I’d like to see the Hart’s win them?
Maybe EDGE can be a shock return at the RUMBLE and it, like CENA did?
Gutted I’ll miss seeing the Rated-R Superstar in Sheffield too.
totally agree andy yh would love to c the harts with the belts but more likey go to the legacy
Andy, totally agreed. The Harts should get them.
And Edge should make a shock return at the Rumble and then win it, exactly like Cena.
I am still shocked that Edge is out of action, i just started to like him. Guess i’m stuck with Randy again.
This may be just what the doctor ordered for Edge. When he does return he can have a new fresh start as a possible face!?
The harts? There garbage. Take a look at a calender its 2009 not 1985.
I was only 5 in 1985 so never saw the origional Hart’s except on re-rn’s and dvd’s.