• Wrestling News & Wrestling Rumors – WWE & TNA

Written By WrestlingTruth.com Columnist Roxanne Springer: ravenbrooks_2000@yahoo.com

I’ve loved pro wrestling all my life. I look forward to watching it on television every week. Each time I am fortunate enough to attend a live event I enjoy every second of it. There is nothing so pleasurable as the showmanship, athleticism, and glorious spectacle that is pro wrestling.

During a typical wrestling broadcast the most common commercials are for beer, violent video games, horror films, and salty snack foods. Never do they air ads for things like new cars, financial advisers, or five star resorts. I became curious so I did some research.

The statistical profile of wrestling fans is not pretty. Here is how the large corporations see the average wrestling fan. You are a male between 18 and 49 and work a meaningless blue collar job. Almost no college graduates, some high graduates, and many, many dropouts. They have a term in the advertising industry for people in that particular classification: LCD. That acronym stands for Lowest Common Denominator. Corporations view pro wrestling fans as the lowest of the low.

How about the average female wrestling fan? How do we rate? Here is the sad news: we are pretty much below consideration. As a group we are such a small percentage we are considered for the most part insignificant. They figure most female wrestling fans are so mannish they enjoy the same things as the male fans.

Why bother to care? So we can get better commercials? We should be concerned enough to maybe try to crush the negative pro wrestling fan stereotype. Advertising statistics are often how stereotypes are created. If we can change the minds of the corporations, we can force them to alter their advertising. If we can revolutionize that we can change how they see us. The power to transform the misguided perception of wrestling fans is in our hands. It is up to us all to take a stand.

Keelan’s Call:
You wouldn’t believe how mad this not only makes fans but Vince McMahon himself. For years Vince has tried to get reputable advertisers for the WWE product. Part of the reason they now have the “Did you know?” tid bits during the breaks is to increase awareness of wrestling’s popularity (and to convince himself).

Not only do advertisers think wrestling is worthless, but so do TV Networks. Or at least the CW Network who will be dropping Smackdown in the Fall/Autumn. They claim wrestling fans never buy anything that is advertised and only ever watch wrestling, instead of sticking with the Network and watching the next show.

Although it’s not necessarily the case that wrestling fans are poorly educated dummies. Maybe it’s up to WWE to write a more sophisticated program?

But instead they write an even poorer one aimed at children in order to bring in child related advertisers.